Ostensibly the ad is designed to address the criticism of the fact that Bloomberg, as mayor of New York City, hired Trump to build a golf course. "But he was the only bidder and running a golf course is the only job I would hire him for." The real goal is to troll Trump over his appearance -- as there are several still photographs of Trump on the golf course shown on screen, all of which make the President look, well, large. There's also a defensible -- if far from certain -- strategy in Bloomberg as chief Trump troll. Bloomberg, in this ad and in his campaign more generally, is putting himself forth as the person best equipped to do just that: Troll Trump into defeat.

Source: CNN January 31, 2020 15:06 UTC