This year, the coronavirus pandemic left the company wondering whether there would be an NFL season at all. Microsoft Chief Marketing Officer Kathleen Hall talked to The Wall Street Journal about working with the NFL in the early days of the pandemic and the challenge of striking the right tone at a highly fraught time. WSJ: When the pandemic struck, how did the NFL handle the uncertainty looming over the coming season with sponsors like Microsoft? Would the lack of an in-person fan experience mean less bang for your buck? Ms. Hall: The fan experience was probably where the league was the most conservative because you’re talking about public health and safety.

Source: Wall Street Journal September 27, 2020 15:00 UTC