Retail, foodservice and wholesale: Know your channelAHDB’s in-market insight across the Middle East and North Africa highlights clear differences in routes to market by sub-region. In the Gulf, premium product moves through foodservice and chefs buy on portion precision. In modern Gulf retail, partners may ask for on-the-ground activation, such as tastings or simple demos, to support first listings. This process involves the formal approval of exporters and products for entry into the Saudi market, and must be completed before commercial shipments can proceed. Nail those and the conversation moves quickly.” – Adil Khan, Vice President Market Development (Dairy) – Middle EastBuilding relationships and moving forward

Source: The North Africa Journal February 06, 2026 05:49 UTC