1 player in the Indian market for almost two decades now. In addition to radio, we have grown a successful solutions business. After expanding our footprint in the UAE, Qatar, Bahrain and New Jersey, we are excited to enter the dynamic market of the Bay Area,” Mirchi managing director and chief executive Prashant Panday said.Earlier in 2021, Mirchi was relaunched in the UAE after a short hiatus. Currently just one radio station, Bolly FM, caters to the South Asian diaspora there.The Mirchi launch will provide an ideal platform for national and local advertisers to reach the South Asian community in the Bay Area.“The global entertainment market holds immense potential and North America, especially the Bay Area, is a market with a lot of demand for Hindi music and Bollywood content. Thus, leveraging Mirchi’s brand equity, strengths, and unparalleled content library, we look forward to catering to this demand and engaging with our target audience,” said Manoj Mathan, the head of international markets at Mirchi.

Source: Economic Times July 07, 2021 03:22 UTC