The Flava People, experts in sauces and seasonings for almost 50 years, has teamed up with mealtime masters and one of the UK’s leading food publishers, Mob. Inspired by recipes which are regularly used and engaged with on the Mob website, the two have created a range of four Mob x Flava It! The Flava People approached Mob with a simple idea: take their digital brand into the physical space with a collaborative range of exciting flavour combinations. Scott Dixon, Managing Director at The Flava People, comments: “The collaboration between Mob and Flava It! Mob’s halloumi curry recipe has over 150,000 views online, and is one of the recipes which inspired one of the sachets.

Source: The Times January 20, 2024 07:20 UTC