Modern brands have forgotten that good ad slogans work (rest and play) - News Summed Up

Modern brands have forgotten that good ad slogans work (rest and play)


Of all the initial public offerings this year, few have been as successful as Oatly, which listed on the Nasdaq a couple of weeks ago. After the first day of trading, its shares were valued at just below $10 billion. By the end of this week, its valuation is likely to have gone above $15 billion. SponsoredOatly is a Swedish company that manufactures oat milk. This makes the brand popular with many vegans and, it claims in its IPO prospectus, consumers who are “highly engaged and care


Source: The Times June 03, 2021 15:56 UTC



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