In China, e-commerce comprised 20% of total sales, helped by partnerships including with TikTok and Alibaba Group Holding Ltd, which gave consumers wider online access to its products. Growth in digital sales is expected to continue at these levels, even as the pandemic wanes, as customers have shifted toward at-home consumption, he said. In China, consumers are using e-commerce platforms to shop for biscuits and gum, Indian consumers sought out chocolate and Australians opted for healthier, low-sugar snacks, both online and in stores. “People were forced to buy online during the pandemic, and then they continued to buy online,” Brusadelli said. Mondelez has the biggest chocolate market share in India, Malaysia and Australia, company data show.

Source: The Edge Markets November 14, 2021 11:45 UTC