The runaway popularity of the “Yellowstone" TV series, starring Kevin Costner as rancher patriarch Dutton, has helped spur interest among tourists to spend time on real ranches. Black is charging visitors for everything from traipsing his property in search of elk antlers to bird watching and fishing. “We’re just trying to figure out how to keep the ranch in the family," said Black. At the Black family ranch, one recent customer was Bozeman resident Marciela Ross, who paid $287 for all-day family access as a Father’s Day gift for her husband, Michael. Write to Jim Carlton at Jim.Carlton@wsj.comView Full Image Montana Ranchers’ New Side Hustle: Giving Tourists the ‘Yellowstone’ Experience

Source: Wall Street Journal September 14, 2023 18:23 UTC