That’s the message from New Brunswick-based Moosehead Breweries Ltd., makers of Moosehead Lager and other beer products, most of them bland and forgettable, save for their names and the shaggy moose portraits stamped on the bottles. So it was last year, when Moosehead sued the Lake George, N.Y., maker of Moose Wizz root beer, claiming trademark infringement. It is not a “massive company,” as soda maker Carr has claimed, or even a multinational. Moosehead brews its beer products from a Saint John, N.B., plant, directly employs about 400 people, and owns about four per cent of Canada’s $4.7-billion domestic beer market. It argued in the New York court last week that because of some similarities in packaging, consumers might confuse their beer for Carr’s soda.

Source: National Post August 29, 2016 16:07 UTC