“For many international investors, especially those from Europe, the Kingdom’s geographic location and level of development make it a gateway to the African continent. “Moroccan companies have realised that their future lies more in the south than in the north. ‘Sharing our know-how’In Casablanca, Morocco’s largest city and its main business hub, furniture retailer KITEA is one of the Moroccan companies betting on Africa. It aims to expand to four other African countries by 2025, including Senegal and Côte d’Ivoire. According to the World Bank, Moroccan exports to sub-Saharan Africa accounted for only 6% of the Kingdom’s total exports in 2021.

Source: The North Africa Journal June 03, 2024 17:14 UTC