And will insect protein be the future of food? He spearheaded the Green Monday campaign, encouraging people to eat less meat in their diet at least one day a week, without quitting cold turkey. His Green Common cafe promotes the "Green Monday" philosophy carrying Western products prepared with an Asian flair. In the meantime, to control the country's growing appetite for meat, China announced a $300 million deal to import lab-grown protein from SuperMeat, Future Meat Technologies and Meat the Future. Recent venture investments have also gone into Sunfed Meats making "chicken-free chicken from pea protein, and Ocean Hugger Foods, developer of imitation tuna using tomato subsitute.

Source: Forbes December 21, 2017 04:30 UTC