A new study from a leading talent agency has determined that female-led films perform better at the box office than those starring men, essentially dismantling the myth that female-focused movies are bad for business. While films with male leads outnumbered those with women in lead roles (245 versus 105), the latter consistently made more money on average, across differing budget levels. “Women comprise half the box office, yet there has been an assumption in the industry that female-led films led were generally less successful,” CAA researcher Christy Haubegger said in a statement. Films that passed the test easily surpassed the 40 percent that failed, with every film that made more than $1 billion at the box office passing. “Decision-makers in Hollywood need to pay attention to this.”In 2017, the same organization determined that films with racial and ethnic diversity significantly boosted box office earnings on opening weekend.

Source: Huffington Post December 11, 2018 19:30 UTC