The MultiChoice Group has announced that the company is looking to significantly expand its investment and support of content and content creators in Ethiopia. This includes investing heavily in local content as part of the MultiChoice’s hyper-local content strategy. MultiChoice Group’s strategy of creating hyperlocal content has allowed the company to continue its investment in local content production and aggregation. In 2013, local content spends as a percentage of total general entertainment content spend was 30%. “In the aftermath of Covid-19, our commitment to the long term, and to creating local value chains and local content, is more important than ever.

Source: Ethiopian News September 06, 2020 06:45 UTC