Gen AI start-ups are natural candidates for co-creationTurning Gen AI applications in enterprise into sustainable businesses is uniquely suited to co-creation. Gen AI is different. Third, trust and visibility are critical precursors for enterprise-scale Gen AI adoption. Equally necessary is governability, which is the confidence that Gen AI behaviour is subject to monitoring, constraints and overriding when needed. Gen AI products are not developed in abstraction, but alongside domain owners who bring data, constraints and accountability into the development process.

Source: The Edge Markets January 14, 2026 04:31 UTC