Why is a company’s purpose even more important than ever today, when corporate leaders are confronted with so many crippling challenges? People want to work for companies that put a meaningful purpose behind their operations. Hence, a purpose needs to be a “living” document that puts purpose to work, and translated into what needs to be done at a company daily. So, how can you, a corporate leader, start thinking about your company’s purpose statement? At Ritz Carlton’s daily 10-minute “line-up”, they ask employees in each shift to give examples of how they contributed to the higher corporate purpose or how they messed it up.

Source: The Edge Markets December 25, 2021 09:44 UTC