Big data analytics and artificial intelligence (AI) are some of the current computerised tools used today to gather business intelligence that can help decision makers make more informed business decisions and turn them into actionable items with higher rates of success. Hence the creation of the Offspring online store which, among others, enables the transformation of analogue data to digitised data. Digital behaviours on digital platforms are a lot more fluid on how the data translates into business intelligence for actionable marketing tactics. There are unlimited possibilities in harnessing digitised data to provide critical business intelligence with speed, accuracy and efficiency. Whether you like it or not, your business is part of an expanding metaverse.

Source: The Edge Markets May 21, 2021 04:18 UTC