In an opportunistic move that could maximize its media revenue, the N.F.L. has begun its push for a new labor agreement with the N.F.L. Players Association even though the current deal does not expire for another year and a half. Most of the N.F.L.’s media agreements expire after the 2022 season, and the league has not yet opened negotiations for new contracts. But with the media landscape fracturing and shifting away from the broadcast and cable industries, which have proved so lucrative for the N.F.L., league executives are hoping labor certainty will help deliver another windfall.

Source: New York Times May 28, 2019 06:56 UTC