NASCAR Cup Series team owner and the driving force behind the NTT IndyCar Series, Roger Penske, has had a successful year of racing in 2023. With his stock car racing team clinching back-to-back championships with Ryan Blaney this year, Penske plans to take the evolving nationwide series scenario and replicate something similar in IndyCar. America's premier open-wheeled racing series also finds itself in a transitional period as it plans to roll out hybrid engines next year. Keeping with the recent NASCAR deal and F1 tie-up with ABC and ESPN, IndyCar sits next in line for a significant bump in media rights. How does NASCAR team owner Roger Penske justify an increase in TV rights deal money for IndyCar?

Source: Forbes December 18, 2023 18:23 UTC