J.K. Dobbins scored two touchdowns in his first NFL game this month. Scott TaetschLAA has 10 NFL players on its client roster, including rookie running back J.K. Dobbins, who will also sell his own memorabilia and game-used items through the agency’s platform. Authentication is a critical component of the sports memorabilia market, and Hiller says Cook and Dobbins will have individual holograms to authenticate their signed products. Cook and Dobbins will both donate at least 10% of their merchandise sales as well, according to Hiller. The memorabilia market is driven largely by performance, with a big primetime game immediately triggering spending on an athlete’s gear, and Hiller wants his clients to keep that upside.

Source: Forbes September 27, 2020 11:26 UTC