Social TV activity peaked on Sunday night, thanks to Sunday Night Football, Sunday series (particularly The Walking Dead) and specials. Saturday, also a popular day for sports with baseball and college football, was the second most popular day for social TV activity. These shows, the top four in terms of average social interaction, are also among the highest-rated series on television. The Voice was the highest-rated reality series last fall, which explains its 440,000 social interactions per episode. In terms of particular moments, The Walking Dead reigned supreme, with Glenn's death during its season premiere drawing 936,000 social TV interactions.

Source: Forbes January 17, 2017 18:24 UTC