Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, as well as managing Sainsbury’s and Argos retail media services, today announced a partnership with global advertising technology leader The Trade Desk (Nasdaq: TTD) to bring the precision of retail media to brands on the open internet. This will enable brands to clearly connect their digital marketing campaigns running across the open internet with in-store and online sales. This marks a significant development within retail media for brands and agencies, enabling them to build and run advertising campaigns beyond Nectar360’s onsite offering. The new cooperation further expands Nectar360’s offsite reach, allowing advertisers to use Nectar audiences on channels across the open internet, including connected TV and online video inventory. “Our retail media technology is market-leading, and we are very excited to combine it with the power of The Trade Desk to bring huge benefits to the market,” said Amir Rasekh, Nectar360’s managing director.

Source: The Times February 14, 2024 16:28 UTC