That was when my aunt, distressed over my lack of distress about being single, remarked that my mother had made a mistake in not prevailing upon her daughters to get married. AdvertisementThat is why watching the video for a new social impact campaign called “Band Baaja Bitiya” felt bittersweet. The video depicts a father who, upon learning of the abuse one of his daughters is suffering in her marital home, agonises over what to do. Ultimately, the father makes his way to his daughter’s marital home, along with band–baaja, the quintessential signifier of good news. We will like and share this video on social media, but will fail to take a stand in our own homes.

Source: Indian Express March 14, 2026 08:45 UTC