"It seems Netflix would like to get some of its movies for Oscar contention or other types of industry awards," said Eric Handler, an analyst with MKM Partners who covers the major theater chains. "They're trying to get credibility. Netflix took off when a couple of their own titles got nominated for Emmys. That lent credibility to what they're doing. If they can do that for various awards, that might raise the platform a little bit."

Source: Los Angeles Times April 18, 2018 20:48 UTC