Under the terms of a deal signed last year, Microsoft provides the streaming group with the technology to place ads on the platform. The pact included an agreement from Microsoft that it would pay a so-called "minimum guarantee," or a promise that it would deliver a large amount of ad revenue to Netflix. Citing people familiar with the matter, the WSJ said Netflix is now working with Microsoft to bring down the revenue guarantee. It added that some Netflix executives are frustrated that Microsoft has failed to sell more ad inventory. Elsewhere, some ad buyers have recently agreed to pay Netflix around $39 to $45 for every 1,000 viewers, according to the WSJ.

Source: Wall Street Journal July 27, 2023 11:51 UTC