July 27 (Reuters) - Netflix (NFLX.O) is restructuring its advertising partnership with Microsoft (MSFT.O) for its lower-priced ad-supported subscription plan and is also cutting ad prices, the Wall Street Journal reported on Thursday. Netflix is now reworking the agreement to reduce the revenue guarantee due to slowing growth of the ad tier, the report said, adding that company executives are frustrated that Microsoft has not sold more ad inventory. In addition, Netflix has held early discussions to sell ads through other partners apart from Microsoft, and has also offered them better deals, the report said. Some advertisers have agreed to pay Netflix roughly $39 to $45 per 1,000 viewers in recent deals, according to ad buyers, down from around $45 to $55, WSJ said. Microsoft declined to comment, while Netflix did not immediately respond to a Reuters request for comment.

Source: Wall Street Journal July 27, 2023 04:48 UTC