Netflix is opening massive entertainment venues in two cities that it says will allow fans to immerse themselves in the worlds of their favorite shows. The “experiential” complexes, called Netflix Houses, will include elaborate events, themed gift shops and restaurants. Both will span more than 100,000 square feet and are set to open in 2025, according to the streaming giant. “Disney has monetized its content for years and has a very successful retail business through licensing, its own stores, and shop-in-shop concepts,” said Saunders. Now, “Netflix House represents the next generation of our distinctive offerings,” said Netflix Chief Marketing Officer Marian Lee, in a statement.

Source: CNN June 18, 2024 21:08 UTC