Within this group, it’s girls who are doing much of the reading – and the spending. But the traditional comics industry has not done a particularly good job of serving tween girls. Papercutz named former DC and IDW editor Mariah McCourt, who helped launch the girl-oriented Minx line at Vertigo a decade ago, to helm the venture. McCourt says the Charmz line is meant to satisfy the huge demand for YA titles that’s spilled over from the mega-retailers and mall chains to independent bookstores, libraries, and schools. “Comics are a great bridge between picture books and prose fiction,” said McCourt.

Source: Forbes April 25, 2017 20:44 UTC