After each Premier League broadcast rights-sale cycle has been tallied, someone predicts that rights-fees have peaked and the gravy train will soon be derailed. Overseas rights increased by 30% and more than offset a drop of £400m in domestic rights from the 20016/19 cycle. Overseas rights now partially merit-basedUp until the end of the 2019 season, revenue generated from the sale of overseas broadcast rights was distributed evenly between the 20 member teams. The Premier League will be very strategic and look at regions or countries where they have the biggest potential payoff. Rather they will use it as leverage to boost traditional rights deal where they feel they are being undervalued.

Source: Forbes February 09, 2020 23:40 UTC