Hyundai Motor Corp.Genesis, the two-year-old standalone luxury division within Hyundai Motor Corp., took a major step toward becoming a viable premium brand on Friday, launching its third car – a compact sports sedan with outsized ambition. The G70, which follows the introduction of the brand’s larger G80 and G90 luxury cars, is Genesis’ first attempt at building a sportier nameplate that can go head-to-head with the world’s bestselling compact luxury sedans: BMW 3-Series and the Mercedes-Benz C-Class. Genesis hopes that the G70, which serves as its entry-level model and “the ambassador of this new Korean luxury brand,” will help it reach younger customers than the G80 mid-size and G90 flagship sedans attract. For G70, Genesis strived to strike a balance among driving precision, agility, and ride comfort, Biermann said. The standard engine is a 2.0-liter, turbocharged four-cylinder engine that delivers 255 horsepower to surpass the 3-Series and C-Class’ base models.

Source: Forbes September 18, 2017 02:48 UTC