Peloton's new ad campaign features real members for the first time. The fitness technology company has a new campaign starring real riders for the first time rather than actors. “Our Peloton community of more than 3.1 million members really comes from people from different walks of life,” Treseder says. (Because of restrictions on filming during Covid-19, Peloton’s marketing team shot the entire campaign remotely across eight cities in just nine days.) As Peloton rolls out its first major marketing push since its Olympics campaign a few years ago, it’s facing competition from other parts of the connected fitness category.

Source: Forbes October 06, 2020 13:52 UTC