Each job listing includes a detailed description, pay range, estimated take-home pay after taxes, benefits, and a location map. The website currently lists between 18,000 and 25,000 jobs daily and has attracted over 150,000 job seekers from New York City since its launch, with minimal advertising expenditure. Bandana has achieved these results through innovative content marketing, leveraging TikTok and Instagram to drive website traffic. “We’ve produced videos that not only showcase specific jobs but also highlight outstanding businesses in New York City,” Makalinao explained. Another video spotlighting a Puerto Rican restaurant in Harlem has attracted over 150,000 views and significant engagement, directing traffic to the featured business.

Source: Forbes August 09, 2024 11:12 UTC