Publishers are increasingly building data science tools to boost web traffic and lure subscribers. Now, the New York Times is giving those tools to marketers to help drum up new business. The newspaper announced on Thursday the launch of a new team focused on adapting tools from groups specializing in data science, product and design, technology, and advertising. The team, called “nytDEMO,” has already adapted two tools originally developed by the company’s data science team for editorial and business purposes. The other tool, Readerscope, emerged from the New York Times’ push to expand its readership in countries outside the U.S.

Source: Wall Street Journal February 15, 2018 16:52 UTC