New name for Tayto Park unveiledThe new name for Tayto Park has been revealed with the theme park and zoo to be renamed Emerald Park from 1st January. The new name was unveiled by Charles Coyle, General Manager of Tayto Park and work is now underway to rebrand all elements of the park before the new year. We commissioned a piece of research and Emerald Park was the clear favourite. Niamh Reynolds, marketing manager of the Tayto Park said: “We made the strategic decision to not look for a brand title sponsor but rather create a new brand – Emerald Park- which we hope will be supported next year by a number of strategic brand partners from various sectors – FMCG, energy, transport to name a few. A new website and brand identity for Emerald Park will be unveiled in January 2023.

Source: Irish Independent September 30, 2022 05:50 UTC