Innovation: Niall Claffey from Tradeforus on his uncle’s farm at Gaulstown, Rochfortbridge, Co Westmeath Photo: Alf HarveyTraditional trading practices “shouldn’t act as barriers” to improving farm profitability, according to Niall Claffey business manager of new online trading platform Tradeforus. So after meeting agri-sector expert and Tradeforus founder Michael Broderick in late 2020, Niall “knew it was a platform that could make a real difference”. “Farmers can also view photos and videos of the cattle group(s) offered for sale, ensuring that these animals will suit the purchaser’s system — which again saves on time and money. “Farmers’ appetite for producer groups is high, with many such organisations awaiting approval from the Department,” says Niall. “Irish farmers have been on the receiving end of a lot of bad press recently, which is completely undeserved,” he says.

Source: Irish Independent June 13, 2021 07:07 UTC