Newcastle United swoop for ex-Virgin Media chief in key internal appointment at St James' ParkThe changes behind the scenes continue at St James' Park with a key appointment introduced to staff todayView Image Newcastle United swoop for ex-Virgin Media chiefNewcastle United have appointed a new Chief People Officer at St James' Park as they look to perfect departments around the club. The news comes on the back of a 100-day review conducted by CEO David Hopkinson. ‌Johnson spent five years with Virgin Media but was introduced to staff at St James' Park today. Hopkinson has spoken of Newcastle as a "rocket ship" ready to take off in his briefings with the media since taking over last autumn. A recent fan meeting also revealed: "David Hopkinson outlined the three pillars of the Club’s transformation plan: ambition, culture and strategy.

Source: Metro March 30, 2026 23:25 UTC