The popularity of Vimto helped its producer nearly triple its half-year profits in the first six months of 2021. Sales of the drink, which is popular in the UK, the Middle East and Africa, grew by more than 42%, Nichols said on Wednesday. In Africa, Vimto sales grew by close to 23%, while the Middle East market remained “resilient” through Ramadan. Sales in Nichols’ “rest of the world” category rose by 49%. Revenue rose by nearly 14% to £67.4 million in the same period, Nichols revealed.

Source: Irish Independent July 21, 2021 12:00 UTC