“Nielsen is really thought of as tracking linear television,” said Brian Fuhrer, senior vice president of product leadership for Nielsen. But much of the content streaming viewers watch is created by the networks and their production studios. The Nielsen executives shared a sample of some of the proprietary ratings it provides to clients on delayed viewing. The network’s top new drama series of the past season, “Bull,” saw a 57% boost to 17.9 million viewers. Nielsen reported that broadcast and cable coverage of the June 6 Senate testimony by former FBI director James Comey was watched by 19.5 million viewers.

Source: Los Angeles Times August 05, 2017 09:56 UTC