Nielsen's Digital Ad Ratings measures market's 'real needs'TAIPEI, Taiwan -- Ever since the beginning of the digital era, nearly everyone, young and old, has been able to appreciate the immense opportunity that the digital platform offers for marketing to a global audience. Because fragmented exposure means that it is hard to define chains of accountability on digital platforms. Nielsen's Digital Ad Ratings (DAR), a global industry standard for independent ad campaign measurement in more than 20 countries, has announced a simultaneous launch in Taiwan and in Poland. DAR measures the demographics, unique audience, reach, frequency and gross rating points for an ad campaign's full digital audience across every platform, in the same way that Nielsen tracks the reach of television programs. "In addition to reach on mobile phones and PCs, Digital Ad Ratings can calculate GRP value, which is exactly the same index used for traditional TV.

Source: The China Post September 08, 2016 03:45 UTC