Think with Google has launched its sub-Saharan Africa website - thinkwithgoogle.com/ssa, designed to help marketers on the continent get the locally relevant insights they need. Announcing the launch, Head of Google SMB Marketing for sub-Saharan Africa, Asha Patel, said: "Think with Google sub-Saharan Africa walks alongside marketers and business leaders as they deal with the challenges of a rapidly changing marketplace. Think with Google features insights and case studies from African organisations and marketers working with Google. Think with Google aims to help marketers stay abreast of this rapidly changing environment, and provides the data and insights they need to drive better decision-making, Patel says. Think with Google was launched in 2013 as 'Think Insights' in a bid to give marketers insights into consumer and cultural trends based on Google's huge bank of data.

Source: The North Africa Journal July 22, 2020 23:26 UTC