Nigerian startup Traction, a comprehensive business solutions platform designed exclusively for African MSMEs, is planning continental expansion after serving 70,000 customers and banking US$6 million in funding. Founded in 2020, Traction has developed a comprehensive one-stop platform that enables businesses to accept payments, manage finances, and access essential operational tools. “We’re dedicated to being the go-to platform for African MSMEs, providing the resources and support they need to succeed. We’re passionate about fostering a thriving community for African MSMEs. Traction’s journey began with building business tools to optimise operations, but recognising the untapped potential of MSMEs in Africa, it soon expanded its offerings to include payment solutions, loan facilities, business tools, and community building.

Source: The North Africa Journal August 18, 2023 06:57 UTC