Even if Nigeria’s fashion manifestations don’t easily follow the sinister exhibitionist tendencies of, say, recent central African sapeurs, they have persisted as chunks of fascination, inspiring and drawing crowds into communion with their beauty. Over time, Nigeria’s fashion mix from the Sahel to the savanna and rainforest continues to attract pilgrims, traveling across different trade routes, to its fairs. This number is behind the approximately 232,000 visitors, of which more than 150,000 are unique visitors each season. In a related way, London Fashion Week generates approximately $366 million per season and has approximately 105,000 unique visitors, while Paris Fashion Week generates more than $74 million and has more than 30,000 unique visitors. Milan Fashion Week brought in over $56 million in revenue, while seeing more than 30,000 unique visitors.

Source: The Guardian January 09, 2022 19:27 UTC