A Nike advert highlighting racism and bullying in Japan has led to calls for a boycott from angry viewers who say it gives an unfair portrayal of the country. 'It's not just Japan – discrimination exists in other countries too,' said another, while a Twitter user said that 'our household won't be buying any more products from you'. Several biracial Japanese athletes, including Osaka and NBA basketball player Rui Hachimura, have risen to prominence in Japan in recent years. But she has also had to deal with racial insensitivity in Japan, the country she hopes to represent at next year's Tokyo Olympics. The anime-style ad depicted Osaka with white skin, Caucasian features and wavy, light brown hair - in stark contrast with her actual appearance.

Source: Daily Mail December 02, 2020 10:55 UTC