(Wieden+Kennedy)Hopping on a treadmill may seem like the definition of running in place, but with virtual reality, Nike is taking some runners past the Great Wall of China and the Statue of Liberty. Yet the brand’s use of virtual reality also reinforces the importance of technology for retailers looking for innovative ways to boost brick-and-mortar sales. Once their three minutes are up, players are given a 10-second video of their run to share on social media. Schmidt-Devlin said virtual reality is still a limited option for retailers, in part, because of the high cost of developing the experience. Still, the North Face, NBA and the Olympics have used virtual reality for marketing, Schmidt-Devlin said.

Source: Washington Post March 29, 2018 15:45 UTC