I have been in the field of personal branding for a long time – since the beginning, in fact – and although the term personal branding (coined by Tom Peters) is more than two decades old, a lot of the same misconceptions persist today. Here they are, along with the mindset shift you need to make to benefit from the power of personal branding. Myth 2: Personal branding is a me, me, me activity. Myth 3: Personal branding is about being famous. Personal branding is not about being famous; it’s about being selectively famous.

Source: Forbes November 05, 2017 13:07 UTC