Shares in Nintendo, creator of the Pokemon franchise, have been on a tear since the July release of Pokemon Go -- making the company more valuable than Sony at one stage. Kyoto-based Nintendo said it would release Super Mario Run worldwide for Apple's iPhone and iPad on December 15. Neil Campling, an analyst at Northern Trust Capital Markets, hailed the company's approach of enticing gamers in the same way as other mobile game successes as "a great strategy". "To set a low incentive and then a low total cost when engaged could set Nintendo on a differentiated path, which ultimately could be a game changer," Campling said. Super Mario Run will also be introduced for Android-based devices at a later date.

Source: The Nation Bangkok November 16, 2016 04:07 UTC