The India-EU Free Trade Agreement (FTA) is set to significantly drive technological innovation in the Indian automotive sector, Mercedes-Benz India Managing Director and CEO Santosh Iyer said on Tuesday. However, he ruled out any price reductions for the company’s vehicles in the foreseeable future following the deal. ADVERTISEMENTTerming the Indo-EU FTA a historic achievement for India, Iyer said the pact underscores the "rising relevance of the Indian economy at a global stage". Mercedes-Benz India also highlighted that the depreciating rupee against the Euro continues to pose a challenge for European carmakers operating in India. Reiterating the company’s stance on free trade, Iyer said it helps lower trade barriers, leverages the strengths of global economies, and reduces supply chain uncertainties.

Source: The Telegraph January 27, 2026 15:00 UTC