Nordstrom has acquired a minority stake in Asos and plans to expand its partnership with the ... [+] U.K.-based digital retailer. The partnership will help drive the growth of the brands and re-imagine the traditional retail-wholesale model, allowing Nordstrom and Asos to sit alongside a new wider strategic partnership. The companies are in discussions about creating a multi-channel showcase for a handful of Asos brands for Nordstrom customers. Consumers will also be able to pick up Asos.com orders at Nordstrom and Nordstrom Rack stores in the fall. Bringing the Asos brands, including Topshop and Topman, to our customers allows us to create newness and excitement for this dynamic customer segment.”

Source: Forbes July 12, 2021 19:29 UTC