To help real estate agents adjust to these shifting norms, we asked the members of Forbes Real Estate Council how to deal with this shift away from millennial homeownership. Understand Their Lifestyle ConcernsFrom my experience, it is important to open the conversation and understand the lifestyle concerns of the younger generation. To accommodate this shift, real estate agents should focus their efforts on the rental market. Explore Alternative Property Sales MarketsThe savvy real estate agent will handle the shift by broadening their skills in their real estate career. Real estate pros need to have the latest facts on how owning real estate remains the single biggest builder of wealth.

Source: Forbes February 10, 2020 13:07 UTC