American multinational technology company Google recently revealed that it’s going to stop targeting online ads based on a user’s browsing history. According to Mashable, the company also said that it won’t be building any tools that can keep track of specific user data across products. And advertisers don’t need to track individual consumers across the web to get the performance benefits of digital advertising”. The company also said that once third-party cookies are phased out, it won’t build alternate identifiers to track individuals as they browse across the web, nor will the company use those in its products. As per Mashable, Google said that its products will be powered by privacy-preserving Application Programming Interfaces (APIs) that prevent individual tracking but still deliver results.

Source: dna March 07, 2021 14:48 UTC