There has been a 30 per cent surge in 'platonic love post', with friends receiving nearly one in five (16 per cent) of all orders. The offer comes after research commissioned by the brand found three in 10 Gen Zs are more likely to celebrate Valentine’s Day with a friend than a romantic partner this year. The poll of 2,000 adults revealed a quarter (26 per cent) of women aged 18-24 are also more likely to celebrate Galentine’s Day ‘partner-free’ this year. Demonstrating a national shift towards prioritising friendships, 18 per cent said they’re just as likely to celebrate the 13th, a day to mark female bonds, as the traditional day. Rachael Halliday, spokesperson for Moonpig, said: “It’s clear that saying 'I love you' is not just for the coupled up.

Source: The Times February 10, 2026 13:33 UTC